Life before and after Gung e-commerce
Growing your B2B sales can be both challenging and fun. If you don't have the right tools to assist you in your journey, you run the risk of your competitors sprinting past you.
With a good and stable ERP system as a foundation, you don’t have to reinvent the wheel. All of your proven processes—the ones that already set you apart from the competition—can stay in place. It’s simply a matter of extending your ERP system online—so it can do more for your sales pipeline and look good while doing it.
By supplementing your ERP system with Gung as a sales platform, you can quickly open up new channels for sales revenue, all while vastly improving the buying experience for your existing customers.
In this article, you can experience what life is typically like for our customers when they first come to us. You might even recognize some of these challenges yourself, because they’re very common for industrial companies going through growing pains. We’ll also take a brief look at what life is like for them after Gung—that is, after they’ve found that pot of gold at the end of the rainbow.
Life before Gung
When companies come to us, they often have one or more of the following challenges:
They have an e-commerce system in place for their dealers and retail distributors, but it's not up to par. It does not manage customer-unique prices because it is not fully integrated with with their ERP system. The lack of integration almost always results in either a lack of important product information, a lack in what functions can be automated, or both.
They don’t have an e-commerce system in place for their dealers and retail distributors, and all sales are made very traditionally through sales reps. As a result, the reps need to talk to the retailers via email, phone or physical visits, and then manually enter the orders into their ERP system. More time is spent on administration and customer communication than it is spent on bringing in new customers.
They sell directly to end customers and have discovered that they also need to be able to sell directly to dealers and retail distributors. Because they have no system in place, they have spent a great deal of time trying to figure it out on their own, creating a myriad of inefficient processes that are typically solved by e-commerce systems out of the box.
Their dealers and retail distributors often contact their sales reps with questions, wondering when goods will arrive, what is currently in stock, and how much it costs. The sellers act more like customer service reps than they do sales reps.
Whether its a direct customer, a dealer, or a retail distributor asking for it, product data is always lacking and out of date. All information is available, but it takes a long time to post, update, and transform into something that resembles a product catalog. They sit with Excel files filled with product information that must be updated manually, and different information is stored in different places.
They want to be able to sell in new channels, such as online marketplaces like Amazon. But it seems daunting with the need to ensure that product information, pricing, and stock levels will be always up to date, not to mention the need to automate the order flow within the marketplace.
If any of this seems familiar, don’t worry. Everyone starts from somewhere, and these are not uncommon scenarios for companies going through growing pains.
You probably already know that e-commerce has increasingly become one of the highest priorities for industrial companies, and you probably already know that products like Gung will help you eliminate—or at least navigate—the challenges listed above. But it still helps to imagine what life would be like after having implemented Gung, so let’s dig in to what our customers most often experience.
Life after Gung
You can offer simple order processing that does not require staffing. Your dealers and retail distributors can quickly place orders online, and follow their orders themselves in an easy-to-use, professional interface. You don't have to do more than pick and send.
You manage your product data efficiently and can quickly add or adjust product information. Everything is gathered in one place—from descriptive texts and images to product properties and variant management.
Your team is supported and extended by Gung’s knowledgeable team of experts—who help you configure your system from the start and ensure you’re continually leveraging it to its fullest potential.
Your sellers feel in control because they can log into the platform and easily place and manage orders themselves, anywhere, anytime.
You can onboard new reps quickly because they can go in and see any customer’s detailed sales history and immediately start placing orders for them.
You’ve eliminated so much manual and administrative work that you have the bandwidth to pursue new revenue streams from new markets. Whether your turnover is $2 million or $2 billion, Gung is supporting your growth journey.
Who is Gung suitable for?
Gung is best suited for companies that sell physical products to other companies. So if you’re an industrial company doing B2B sales, and you feel like there’s an opportunity to make life easier for your sales reps and your customers, contact us today. We can provide you with a personalized demo of how Gung would bring efficiency to your order handling processes—and free up more time to focus on growing your business.
